Opportunity Notes

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Fitbit is the industry leader, accounting for 72% of the connected health and fitness market and our devices are consistently the #1 selling connected devices on Amazon.

All our products sync wirelessly to Fitbit’s free social and motivational tools, like leaderboards, food logging, Fitbit Challenges, progress charts and more.

Fitbit works on iOS, Windows and Android devices, and our app is the top-downloaded mobile app for connected fitness devices

Our products are built with advanced technology—like Versa, which is designed with continuous, wrist-based heart rate monitoring.

Fitbit cares about its customers and has extremely high customer service ratings.